Inventory photography is an essential part of a dealership's ability to stand out in this competitive market. Whether your dealership is large or small, franchise or independent, your online marketing is key for your success. Having inventory photographs are by-far the #1 most important piece of your online marketing efforts. Without images, online shoppers simply scroll by your listings. Equal emphasis should be placed on the quality of the images as well. 

I am not alone in this. Here is a link to an article named, "Real Photos Equal Real Leads", written by Casey Corcoran and Jerffrey Pierce, Sr at Dealer.com. Click the link to read their insight.

Read article here: https://www.dealer.com/insights/real-photos-equal-real-leads/

I know dealers are spending thousands, if not tens of thousands of dollars each and every month to drive traffic to online inventory listings. The big question is what are these shoppers viewing when they arrive? This is why I spend so much time and effort to produce and deliver the highest quality images for my dealers. With over 15 years of experience, I understand higher quality photographs give the online shopper a better user experience and are more likely to view the dealership favorably and this increases leads. I take the role I play in a dealer's business very seriously. This is why I use professional equipment (not cheap point and shoot cameras or cell phones). And, just like working with higher quality equipment produces higher quality images, higher quality images produce higher quality leads.